Chicago musician Chance the Rapper is releasing his new concert film, “Magnificent Coloring World,” exclusively through AMC Theatres, making him the first recording artist to do so.

“Seeing movies together on the big screen is an essential part of summertime and something I deeply missed over the last year, so I am extremely excited and honored to partner with AMC to bring fans back to the theater,” Chance said in a release.

The challenge: Movie theaters were hit hard by the pandemic in 2020, with temporary closures and capacity limits preventing them from selling as many tickets as they would normally.

Additionally, many movies that would have been released in theaters were delayed due to the pandemic — or simply released via streaming services — meaning even when theaters had seats to fill, they didn’t necessarily have the movies needed to draw an audience.

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