Consumers’ Research, the nation’s oldest consumer protection agency, is launching an advertisement campaign targeting companies perpetuating “woke” culture.

The Consumers’ First ad program calls out progressive corporations that are catering to “woke” politics rather than prioritizing customers. The ads expose major companies’ hypocrisy, business failings, and unethical labor practices, such as Nike’s use of forced labor in the Uyghur region of China in its footwear manufacturing.

The ad about the athletic shoe company includes videography of minority Uyghur women working in factories as well as forceful quotations like, “Nike, stop exploiting foreign labor.”

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